
Manchester digital marketing agency Hidden Creative has come up with a series of interactive augmented reality adverts to promote this year's Hubbub media and marketing event.
Hubbub organisers Moorfield Media asked Hidden Creative to use the technology to help create a buzz about the event, which takes place in Manchester next month.
The advert (pictured) offers a 25 percent discount on Hubbub tickets and comes to life when a user holds it in front of their webcam.
more & via thedrum.com.uk
http://www.thedrum.co.uk/news/2010/09/09/15575-hidden-promotes-hubbub-using-augmented-reality/
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