このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.
On Friday, 25th September we launched our first Moving Brands paper, Living identity. By its nature, the paper is already out of date so we made a living cover which uses augmented reality technology to allow people to see our latest thoughts, news and updates. Using just the cover (also download-able from www.movingbrands.com/livingidentity) and a webcam, users can view live Moving Brands content using gestures to browse and scroll. We believe this is the first time augmented reality technology has been applied to a corporate book, as well as being pioneering in its ability to draw on a range of live feeds.