Imagine you could walk through Times Square and instead of seeing the same obnoxious billboards, you could cover everything you see with original public art. A new augmented reality app called Re*Public wants to let you do just that. Created by NYC-based art group Public Ad Campaign and LA-based tech company The Heavy Projects, the app (not yet available to the public) reads the facades of buildings like a QR code to plaster murals and artworks on exterior surfaces so that it shifts with your perspective. The Atlantic reports that the point of the app is to redefine the relationship between public space and advertising, letting you choose whether or not you want to see that naked lady ad for a storage company, but personally, we'd use it to shield our eyes from the city's hideous buildings.
(via http://ny.curbed.com/archives/2012/05/15/new_app_could_blanket_nycs_ugly_buildings_with_virtual_murals.php9)
(via YouTube by bestjobsever )In an effort to lure developers to create applications for the Snapdragon chipset, Qualcomm is offering up some attractive capabilities for developers. They are:
AllJoyn: A technology for P2P interaction that doesn't require Internet access. Instead it uses near field device-to-device communications. The open source technology avoids latency issues common with sending traffic over the Internet. Could be a boon for games, maybe on airplanes.
Snapdragon Mobile Development Platform (MDP): Just a mobile development platform they sell. They have a closed unit and one that's opened up on a board allowing for greater development flexibility, such as switching out different chipsets and peripherals for testing. You can get the full kit for under $500 at BSQUARE.
One such technology they showed off in the booth is the ability to do a 3D game conversion in real time just using hardware processing via Snapdragon.
Augmented reality: Using a device's camera to superimpose something virtual onto the physical world. We've had this technology for a while, and we've seen some test apps, but none has really become the augmented reality killer app. Hopefully we'll see something soon.
(via YouTube by UtopyaMindsLab )L'agenzia di comunicazione Utopya porta per la prima volta in Puglia un progetto di Realtà Aumentata (Augmented Reality) interattiva. In occasione della fiera Bimboandfamily 2012 l'agenzia unconventional di Lecce ha presentato Dante, la sua "mascotte", a tutti i bambini presenti in maniera del tutto originale: attraverso l'utilizzo di appositi marker i piccoli hanno potuto interagire con l'animale virtuale vedendolo protagonista di situazioni ogni volta buffe e divertenti.
Curiosi, appassionati di tecnologia e persone che non avevano mai sentito parlare di AR+ hanno così potuto conoscere questo nuovo modo di "fare" comunicazione e di promuovere qualcosa con un linguaggio creativo e all'insegna dell'innovazione.
(via YouTube by DEstreaming )DE senior editor Kenneth Wong tried out a variety of hardware found at Siemens PLM Connection 2012. Highlights include 3D mice, multi-touch display from HP, and augmented reality from Cannon.
Mit unseren Augmented Reality (AR) Lösungen erstellen und programmieren wir schnell und preiswürdige Apps im Auftrag und Zusammenarbeit mit Agenturen. In diesem Beispiel zeigen wir die Funktionen "interior panaoama". Das ist der neue Weg der Produktkommunikation für Marketing und Vertrieb.
(via YouTube by rombowich)Basierend auf: www.reaxios.de
iOS / Android Entwickler Service: www.daubit.org
(via YouTube by MediengruppeSued )Augmented Reality Demo zur Produktpräsentation
Mediengruppe Süd iPAD
(via YouTube by Wikitude )A new era is about to begin as Wikitude is now bringing AR to the web. The Wikitude lab has created an AR solution called "AR window", which enables any mobile webpage to include Augmented Reality. Learn more athttp://bit.ly/IXWnke
In a Mercedes Benz Fashion Week first, we created an advanced augmented reality experience using motion sensing Kinect cameras to detect the actions of Fashion Week visitors and place them at the centre of a virtual world, on a virtual catwalk with virtual models and a virtual HP Envy14 Spectre, where they interacted with 3D objects through simple live action gestures.
Visitors chose a male or female model to demonstrate the Spectre, and then selected the model's wardrobe before exploring a range of HP Envy14 Spectre features in the multi-dimensional reality. Coding and technology from Digital Pulse brought scenarios to life as hand gestures and movements transitioned scenes and created new visual states.
(via YouTube by ConvertAdvertising )
(via http://www.joystiq.com/2012/05/15/pokemon-dream-radar-pokedex-3d-pro-coming-to-north-american-3ds/)The two eShop-based Pokemon games announced during the last Nintendo Direct are coming to 3DSes in North America this fall. Pokemon Dream Radar is a pseudo-shooting game in which players move their 3DSes around to find Pokemon hiding in augmented-reality environments, then catch them by shooting. Pokemon caught in this game, including "some hard-to-get Pokemon," can be transferred into Black 2 and White 2.
Pokedex 3D Pro is an upgraded version of the free Pokedex 3D app, with "detailed information about the more than 600 Pokémon featured in the history of the Pokémon video game series." Unlike Pokedex 3D, which hid many of its contents behind AR markers, everyone is unlocked from the start.
Pricing information was not announced for North America, but Dream Radar and Pokedex 3D Pro sell for 300 yen ($3.75) and 1,500 yen ($18.77) in Japan respectively. Is ultimatePokemon knowledge worth $18 to you?
by Iris Gavric & Daniel Otterbein, Academy of Visual Arts Frankfurt, Germany
In an Absolut World...
this is our entry submission for the Future Lions 2012.
We created a casefilm for the fictive product "Absolut Inspire" by Absolut Vodka. It combines Google's Street View and Streetart. It's goal is to create a new world without creative limitations, everything is legal, everything is allowed.
Share your creativity with anybody from anywhere, discover the Absolut world and get inspired!
(vai & more https://vimeo.com/41124884)
