Full story: http://developer.sonymobile.com/2015/... SmartEyeglass Developer Edition SED-E1 is a transparent lens eyewear that connects with compatible smartphones to superimpose information onto the user’s field of view. SmartEyeglass Developer Edition SED-E1 includes unique holographic waveguide technology, which enables super-thin 3.0 mm augmented reality lenses with high transparency of 85% and excellent brightness, without any half mirrors that may obstruct the user's vision. SmartEyeglass Developer Edition SED-E1 will be available for sale in selected countries from March 2015.
If you’ve played with the Wii, the Kinect, or PlayStation Move, you’ve already blurred the line between games and real-life action. But you’ve never experienced anything like the immersive, genre-bending installation called “The Last Shot”—unless you’re Michael Jordan.
Even Jordan himself hasn’t experienced some aspects of this amazing setup.
Here’s what happens when you step inside: your actual surroundings transform. You find yourself on a basketball half-court. At first, the walls around you are white as the THX 1138 set. But then those walls come to life. Suddenly, you’re surrounded by a realistic-looking crowd, because the walls are actually massive LED displays.
But wait, there’s more: The floor beneath you morphs into parquet. Which arena’s parquet? It depends what you selected while you were waiting in line. On wall-mounted iPads outside the scene you choose a scenario, and two of them are storybook moments from Jordan’s career.
The new View-Master, with Google Cardboard. (Google/Mattel) Google and Mattel on Friday unveiled a new View-Master toy infused with virtual-reality technology.
The Internet search giant and the toymaker plan to use Google’s Cardboard virtual-reality platform to offer virtual reality, augmented reality and “photospheric” images, using a smartphone as the display inside a plastic View-Master casing.
“We view this as just the beginning,” said Doug Wadleigh, a Mattel executive, adding that Google and Mattel will be testing and learning as they continue their partnership.
The companies plan to come out with the product in October, in time for the holiday season.
View-Master, a binocular-shaped Mattel toy created decades ago, was used to give kids 3D-like images by flipping through its picture reels. Early details of the new product are available at View-master.com.
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Hosted at Waterloo station, customers are invited to customise their own version of the recently launched Skoda Fabia and see it come to life on the large digital screen. Niall McEvoy, marketing communications manager, Skoda UK talks Marketing through the experience.