When L’Oréal Paris recently launched their Makeup Genius app, they explained, It’s not just virtual—it’s augmented reality. Hesitant to jump down the rabbit hole of selfies, I somewhat reluctantly downloaded the app. And I quickly learned that L’Oréal Paris is leading the charge for a new breakthrough in the way we look at beauty, shopping, cosmetic application, and, of course, technology. In short, the app’s last name is Genius for a reason.
Similar to developing a 3-D movie, special technology had to be used to ensure realistic effects. After more than seven years of research, RT Track 64 facial-tracking-algorism technology was patented, delivering the most precise facial recognition through a live mirror camera. You can move your lips and bat your lashes, and your virtual makeup will stay on. Being a skeptic prior to testing out the app, I can now say with confidence (after sufficiently testing and testing and testing—for “work” and for play) that I’ve never seen anything like this.