Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.

[PR]

香港のアートフェスティバルで公開されたAR。CDのアルバムジャケットに予めマーカーが印刷されており、それを [http://sdd.hk.artsfestival.org/]のサイトでwebカメラを使用して表示すると、Sa Dingding のプロモーションビデオがPC上に表示される。現実の世界と重ねた表示にする意味は余りないようにも思えるが、ユーザへの遡及は十分できそうだ。


AR demonstration video (c) 2010 DesignerCity (HK) Ltd

Arts marketing requires innovation and creativity which is why the Hong Kong Arts Festival is always keen to harness new technology. A new campaign recently employed augmented reality to promote Sa Dingding's two concerts in Hong Kong on the first stop of her 2010 World Tour, perhaps the first arts organization in Hong Kong, if not Asia, to do so.

As this video demonstrates, holding up an AR marker in front of a webcam triggers a series of actions, rewarding the user with a digitally-generated response. Have a go! Log on tohttp://sdd.hkartsfestival.org and see what pops up.

The AR marker is to reach out through various marketing channels newspapers, magazines, newsletters, MTR (Hong Kong metro) billboards, promotional leaflets and CD inserts providing the opportunity for new audiences to find out more about this programme.

World music artist Sa Dingding performs two concerts at Star Hall, HITEC on 19, 20 March. Please visit her programme page for more information:http://www.hk.artsfestival.org/en/pro...

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