Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

SAN FRANCISCO, January 19, 2010 – Augmented Reality Event (ARE), announced today that the first global conference dedicated to advancing the business of augmented reality will be held at Santa Clara Convention Center, June 2 – 3, 2010. The activities will be kicked off by a highly anticipated keynote from the “augmented reality prophet,” world-renowned author, futurist, editor and critic, Bruce Sterling.

Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to focus on evolving the much hyped technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as:

• current augmented reality market scope and what’s expected in the next 5 years,
• latest augmented reality innovations, engines and tools,
• showcases and postmortems of landmark augmented reality projects
• how to fund and build a successful augmented reality start up,
• how to leverage augmented reality to advance your brand, attract and keep your customers, and
• how to build successful campaigns and products that will delight users.