The following article appeared in the NY Times about augmented reality (or layaring) and its usage in the online real estate market. The author was R. Scott Macintosh. Here is a link to the original article.
Open the mobile phone application offered by a French real estate agency and point your phone at a building along the Champs-Élysées or some other street in Paris. Within seconds, you will see the property’s value per square meter, superimposed over a live image of the building streamed through the phone’s camera.
Speed and convenience delivered with the aim of a smartphone. Could this be the new frontier of on-demand property search?It depends whom you ask.
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