こんなショールームだったら効果バツグン。ドイツはこのような技術が多いようだ。

With this augmented display, clever lighting helps customers change the look of this kitchen to help them decide which look they’d like to buy from
EGGER Holzwerkstoffe. Designed by
Grosse8, a touchscreen allows a browser to change the lighting in a way that they can imagine different wood or paint finishes.
via
http://www.psfk.com/2010/03/augmented-showroom.htmlPR