Total Immersion will be showcasing the latest in augmented reality (AR) marketing at the UK’s biggest consumer electronics show, The Gadget Show Live.Global leaders in AR, Total Immersion will showcase a range of new AR experiences at the Gadget Show’s Future Tech Zone between 7-11 April. The event, which takes place at the NEC Birmingham, is expected to attract more than 60,000 visitors over an extended five-day period.The Future Tech Zone, a new exhibition for this year, will feature a small number of elite businesses, manufacturers and academics presenting their futuristic creations, from the realms of augmented reality, robotics and brain controlled devices.
Total Immersion’s UK Sales Director, Myles Peyton, said: “AR will truly come of age over the next few years and big brands are already realising its potential as a means of engaging with their customers in new and exciting ways. In 2009 Total Immersion delivered more than 270 projects around the world”
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