Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

A quick glance at the world’s hottest fashion brands suggests they’re all begging to get cosy with their inner geek.

Everyone from Armani to Vuitton has dipped a finger into this previously forbidden pie. For some, this has been the almost obligatory development of a mobile phone app. For others, a branded tie-in on a laptop.
But now the ultimate meeting of technology and fashion has been realised: the QR T-shirt. QR? Quick Response (QR) codes are like barcodes, but squarer. And cleverer.

Originally designed as a way to label recognise car parts in Japan, the mad little boxes have become big business in augmented reality.

You simply print your square of gobbledegook on a bit of paper, and a tech savvy user can point his or her mobile phone’s camera at it to unlock its secret.