このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.
Tracy Falke, freestyleInteractive.co.uk, interviews Cindy Krum, Rank-Mobile, on the topic of augmented reality at SES Toronto 2010. Augmented reality is where you layer digital content on top of the real world. For example, in the case of mobile, your mobile phone's camera would shoot or film reality and then you could request via an application a layer of digital information on top of this reality. For example, a local search on pizza might give you a list of restaurants, which you could view digitally as a result of your screen being augmented with an augmented reality browser. Cindy says augmented reality is a boon to digital marketers because the technology allows you connect with not only the online but the offline world as well. Cindy goes on to describe an example of using augmented reality when house shopping.
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AR football can play a game in the package when Pringles of potato chips is bought. - Total Immersion #AR
