ARソリューションでは、歴史も長く事例も多いトータル・イマージョン社が、拡張現実のソリューションがコンシューマーに与える素晴らしい効果について説明している。
Augmented Reality is increasing in popularity and it’s easy to see why! With the development of this new technology advertisers and retailers have a compelling new way of driving traffic on-line and increasing end user engagement. Augmented reality (AR) is the term used to describe a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery either on personal computers or hand held devices.
The development of this technology brings with it new ways to engage an audience and deliver experiences that can greatly enhance the uptake of a product or message. Augmented Reality isn’t a new technology by any means with some of the first and most widely seen uses being the lines and graphics displayed over the pitch during a televised Rugby of Football match.
It is recently that AR has started to deliver experiences to users that change the way we can interact with our immediate surroundings (mobile Augmented Reality) and the way in which marketers can engage with a target audience. Where we once had a printed brochure showing us the latest product offering we now have the augmented reality campaign that bridges the gap between print and on-line and lets the user change the product, see variations and interact with the product in new and exciting ways.
via Total Immersion
http://augmented-reality-news.com/2010/06/22/blog-review-pocketmedia-blog-launch-of-the-new-augmented-reality-z-card%c2%ae/PR
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