Augmented reality
The IKEA iPhone application is free, and while there is no in-application payments mechanism in this version, the application is designed to increase retail sales.Consumers can use the augmented reality feature to try out the furniture before buying.The application also serves as a branding tool that drives consumers into bricks-and-mortal retail stores.
“The hundreds of thousands of downloads of this app in only few months were thanks to word of mouth, blogs and media that echoed the story,” Mr. Benbunan said.“The unique augmented reality features of this application made it the number-one most downloaded app in many European countries,” he said.
via .mobilecommercedaily.com
http://www.mobilecommercedaily.com/ikea-takes-its-product-catalog-mobile-with-augmented-reality-app/
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Qualcomm working with augmented reality technology, WSJ reports #AR
