マテル社にARの技術を提供した、クアルコム社の話題はこの数日絶えなく発信されている。
SDKが無償提供されるようになるとのことだが、手始めがマテル社となったようだ。
そのSDKを利用したアプリケーション・コンテストも行われる。賞金はけっこう魅力的な金額だ。
The company on Monday announced that it will offer a new augmented reality platform and make software developer kits (SDK) available for free to those who will develop commercial applications using the new platform. At the same time, Mattel has become one of the first consumer products company to work on products with the SDK provided by Qualcomm. One of the first games to use the platform is an augmented reality version of the toy maker’s Rock’Em Sock’Em Robots. The robots are not physically present on the table, but thanks to Qualcomm’s platform, they appear when using the phone’s camera and looking at the display. Qualcomm also partnered with Unity Technologies, one of the leading game engine developers, to help support the applications by handling low-level functions which frees up the developer to concentrate on more important aspects of a game being developed.
Qualcomm also announced that it is offering prizes totaling $200,000 to the winners of its first Augmented Reality Application Developer Challenge....
via androidarena.com
http://www.androidarena.com/2010/07/07/qualcomm-turns-augmented-reality-into-a-mobile-gaming-platform/PR
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A location-based application, Go! Shopping is also targets non-shoppers along with shoppers. #AR
