Legendary Pictures unveiled a first look at the new Godzilla using Augmented Reality at the San Diego Comic-Con. Attending the convention to celebrate the beginning of production on the film, Comic-Con attendees were able to receive a T-shirt with this image of the new Godzilla. When they looked at themselves in a webcam at the Legendary Pictures booth, they saw a superimposed animation of Godzilla's "atomic breath" shooting out into the air in front of them from Godzilla's mouth, complete with black smoke rising from the flames and the ground-shaking bellow of Godzilla's instantly recognizable roar. Talking Dog Studios designed the immersive experience for the film, which Warner Bros. Pictures is targeting for a 2012 release.
via comingsoon.net
http://www.comingsoon.net/news/movienews.php?id=68255
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http://www.talkingdogstudios.com/ar/gojira/
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Based on a blog post and proof-of-concept application earlier this year, I have been championing a SAP BusinessObjects Innovation Center project to build an “augmented corporate reality” prototype.
