SAPが提供するBusinessObjectsオンデマンドプラットフォーム
You upload a data set that includes Point of Interest (POI) information to the BusinessObjects OnDemand platform at
bi.ondemand.com (you can sign up for a free account), set some data configuration options, then access that data set from your iPhone or iPad. The prototype works out what information to display based on your location and the phone’s compass heading:
via cloudave.com
http://www.cloudave.com/link/new-augmented-corporate-reality-bi-prototypePR