Augmented reality has the potential to change how people interact and experience their surrounding environment, and by combining the technology with the mobility and computing power of sophisticated smartphones, augmented reality will impact almost every industry, particularly retail, entertainment, travel and advertising. ARCchart forecasts that revenues generated from mobile phone augmented reality applications will reach $2.2 billion by 2015.
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Companies mentioned, discussed or reviewed include:
| Adobe Apple ARToolworks ARWave BMW Georgia Tech Hallmark IBM In-N-Out Burger |
Layar Lonely Planet MacDonalds Metaio Microsoft Mobilizy Nintendo Nokia Ogmento Presselite |
Qualcomm Samsung Seer Starbucks Symbian TomTom Total Immersion Vodafone Wikitude Zenitum |
