このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.
SMALL SCREEN / BIG STORY
Future scenario for the year 2020
(c) by Jonas Shriqui and Michael Huber, IAD ZHDK 2010
The future will bring big screens and massive ad-campaigns. Big brands, big money. But what about markets, small shops and our own comfort (of not being bombarded with publicity all day long?)
We see potential in small, mobile screens. They inform us when we most likely need it, let us find new spots, can identify and link together objects (just as we do), suggest and stimulate our own creativity. They support the way we communicate and are just a small piece in our hand - not more, not less. They can connect the stories behind every special product in a small shop (through other humans nearby or absent) and could let us understand what we consume.