CNN is redefining the news experience for its viewers debuting a unique technology-driven global marketing campaign. To launch CNN’s new weekday evening primetime line up in Asia Pacific, led by News Stream airing at 9pm Hong Kong time, the campaign uses Augmented Reality technology to animate CNN anchor Kristie Lu Stout.
Using image recognition and 3D graphics, the News Stream host appears on the computer screen once the application is downloaded from www.tonightoncnn.com/ar and activated by a webcam. Users can then share their experience through Facebook and Twitter.
The Augmented Reality experience also serves to introduce CNN’s global audience to its new Asia primetime evening line up from 9pm to midnight Hong Kong time, while connecting them further to the CNN brand.
via Total Immersion