Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

AR活用相談、AR関連セミナー講師などの依頼についてご連絡ください。

ARアプリの基本的な知識から選定方法まで身に付けることができる資料。

あらゆる産業において、様々な新規デバイス・システム開発や新規サービスを創り出すべく注目が集まっている。とくにセンサー素子開発やセンサ・センシングシステムなどの研究開発者の方、ロボット開発における感覚器代替分野の研究者の方、関連業界の方々へ。

次世代のプロモーション手法として脚光を集めるほか、エンターテイメントやコミュニケーション、教育や医療のツールとして幅広い活用・発展が期待されているＡＲの世界がよくわかる入門書が電子書籍で登場

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2025/02/01 (Sat)

If a person in a developing country could reach out to you directly and ask for your help, wouldn’t you give it to them? That’s the premise behind SCAN AND HELP, a display advertising campaign that uses Mobile Tags to connect people in the first world with people in developing countries.

Posters displayed in subways, on buildings and in other high traffic areas carry a Mobile Tag and the simple message “SCAN AND HELP”.

Scanning the tag will launch an augmented reality application that will let users explore the environment of the person on the poster (who may be a relief worker or aid recipient). 

PSFK’s Future of Mobile Tagging report presents key trends in the mobile tagging space, so as to inspire creative agencies about their future use of technologies that include QR codes, barcodes and Microsoft Tags in branding and communication campaigns. This document brings together both literal and lateral inspiration to provide a framework within which organizations can begin to contemplate the issues facing the U.S. Fund for UNICEF and their fundraising efforts.

To start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Mobile Tagging report. They were tasked with developing concepts making use of Microsoft Tag to address one or more or the needs set forth by the U.S. Fund for UNICEF in a creative brief. The end result of this initial phase of ideation is a set of 10 standout concept programs, including the one described above.

( via & more psfk.com
http://www.psfk.com/2011/03/zenmoga-uses-ar-to-meet-unicefs-goal-of-connecting-different-cultures-around-the-world.html )