Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.

[PR]

天使(エンジェル)が出現する大掛かりな屋外AR。Lynxのキャンペーンで採用されたこの方式、ユニークだ。


A while back I shared an impressive axe commercial about falling angels. Since then, the brains behind this campaign have taken this execution to a whole new level. You see, a TV ad can only do so much when attempting to blur fantasy and reality. However, technology like augmented reality has provided marketers with a new opportunity to get closer to their customers….



We discovered some great stuff at SXSW! Check out the awesome new HTC Thunderbolt, how to sharpen a pencil with a power drill, Dropbox has added a social media element, and augmented reality advertising is getting interactive.
(via YouTube)

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2011/03/19 (Sat) Augmented Reality