Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.

[PR]

レッドブルの缶をマーカーレスのAR技術で読み取ることで、レーシングゲームが楽しめるというもの。メタイオ社の技術が使用されている。



Red Bull came to Circ.us to imagine a concept whereby augmented reality could be leveraged in conjunction with their 12 packs to create a racing game. After a great deal of ideation, Circ.us came up with a concept that leveraged the cans as essential components in a user-generated racing game community. Once that concept was in hand, Circ.us contacted their augmented reality/computer vision platform of choice, Metaio. Having had a great experience working with Metaio on the US's first markerless augmented reality initiative on iPhone for Ben and Jerry's, Circ.us knew that Metaio could help figure out what, at the time, was merely a creative concept.
(via YouTube)

Tweet
2011/03/26 (Sat) Augmented Reality