Ecolamp, Consortium for the recovery and processing of spent fluorescent lamps, From the 26th February to the 8 March in Campo San Paolo choses the Venice Carnival as the stage for his environmental awareness actions.
Through a postcard, also available on the website by clicking HERE, Ecolamp invites you to visit the green island in an interactive way, using Seac02's augmented reality. Showing the card to a webcam, thanks to the Flash texture traking technology, appears in a 3D video where you can see a light bulb going off and then throwing itself in a Ecolamp's bin.
Once again the project was created in collaboration with the Egg 2.0 Factory.
CLICK HERE and try Augmented Reality!
(via http://www.seac02.it/newsletter/65/ )