Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.

[PR]

コカコーラのプロモーションのための屋内プロジェクションマッピング等。Mr.Beamが手掛けた。



Mr.Beam created a couple of video mapping effects for the Coca Cola Happiness Store viral in Rio de Janeiro Brazil. This is a making of video which shows the effects that were being used to surprise the customers in this convenience store. 

You can see the published viral on the Coca Cola YouTube channel. 
youtube.com/​watch?v=CMgxJguVw2Y

Coca Cola: "This convenience store is converted into a happiness store, delivering "doses" of happiness to unsuspecting shoppers. Where will happiness strike next?"

Projections: Mr.Beam
Client: Coca Cola



We created an unique physical 3D video mapping experience by turning a white living room into a spacious 360° projection area.
This technique allowed us to take control of all colors, patterns and textures of the furniture, wallpapers and carpet. All done with 2 projectors.

(via YouTube)

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2011/06/05 (Sun) Augmented Reality