While there are plenty of augmented reality apps that highlight nearby points of interest overlaid over live video feed, this feature is still non-existent in iOS Maps app. But a number of mapping-related patents and quiet acquisitions of startups focused on mapping tech indicate that Apple has been quietly working on taking the mapping experience on iOS devices to the next level.
(via & more http://9to5mac.com/2011/08/18/patent-casts-light-on-augmented-reality-maps-from-apple/)The latest patent application Apple filed with the United States Trademark and Patent Office is the best example of that. Simply titled “Augmented Reality Maps”, it describes a next-generation mapping app for iOS devices that augments live video feed of your surroundings with various points of interest overlays based on your geographic position, camera direction, tilt of the device and even based on a landmark:
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