(via & more http://www.springwise.com/health_wellbeing/augmented-reality-app-illustrates-damage-smokers-lungs/)29th August 2011 in Health & Wellbeing.
For smokers, it’s one thing to be told that cigarettes are damaging to the lungs; it’s quite another, however, to see a visual depiction of that destruction. Enter London marketing firm SapientNitro, which recently created “AR Lungs,” an augmented reality app that displays the harm that can be done by smoking.