Mobile design and production studio ubinow has developed a mobile augmented reality (AR) platform, AR-Sports, to enable brands to engage with fans via their sporting event tickets.
To coincide with the Rugby World Cup 2011, the platform launches this week with a rugby game, which fans can access by pointing their phones at any official tournament ticket.
(via & more http://www.lucid21.com/mobilemarketing/?p=3452)
(officeial site http://www.ubinow.com/arsports)