(via YouTube)We developed an augmented reality app to coincide with the launch of DRIVER : San Francisco and increase footfall to GAME for pre-awareness and purchase. Tying in traditional print media [for the instructions and marker] as well as digital was a unique and exciting proposition for both Ubisoft and GAME. The app was downloaded over 6000 times on the first day, and featured in the top 20.
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3D Angry Birds in Augmented Reality - The revolution of #AR #junaio