Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

２D画像の商品表示から、3DのAR表示に変えただけで売り上げが伸びたという話！

Research has found that consumers are more likely to buy a product after engaging with an augmented reality experience, and would be happier to pay more for it.

The research, by marketing communications consultancy Hidden, aimed to find the effectiveness of augmented reality versus traditional sales and marketing collateral in its study “Sales technology: selling with augmented reality”.

100 parents were shown a marketing communications and a display advert for a child’s toy, while another 100 parents were shown the child’s toy as an interactive augmented reality experience.  Each person was then asked if they would consider buying this toy for a child and how much they would consider paying for the toy.

It was discovered that of those who saw the 2D printed advert, 45% said they would consider buying the toy for a child, with estimates of the price leading to an average of £5.99.

f those who saw the augmented reality experience, 74% said they would consider buying it for a child, with the average estimated price being £7.99.

(via http://www.thedrum.co.uk/news/2011/09/08/25835-consumers-more-likely-to-buy-following-augmented-reality-experience/ )