(via & more http://www.directionsmag.com/pressreleases/goldrun-v2-launches-with-bloomingdales-nbc-promotion/198789)Bloomingdale’s and NBC are using GoldRun V2 to support their Fall Campaign, “Look the Part, Be the Part.” The campaign, which launched September 8th (Fashion’s Night Out), runs through September 26th, and allows shoppers at all of Bloomingdale’s 44 stores across the country to pose with virtual characters from NBC’s new Fall lineup.
By taking and sharing photos using the free GoldRun app (http://bit.ly/aZxo5h), customers will have the chance to win a trip to Los Angeles for a set visit, as well as a grand prize trip to Chicago for a walk-on role in “The Playboy Club” TV series.
HOME 
SCARLET Augmented Reality User Journey #AR
