Customers are more likely to buy a product after engaging with an augmented reality experience and will do so at a higher price point, says new research.
The research, by marketing communications consultancy Hidden, set out to prove the effectiveness of augmented reality versus traditional sales and marketing collateral.
The findings are explained in detail in Hidden Creative’s new guide: “sales technology: selling with augmented reality” which is available to download here http://www.hiddenltd.com/sales-technology-selling-with-augmented-reality
The research aimed to recreate the famous Pepsi challenge, but this time comparing traditional marketing materials and display advertising versus augmented reality. 100 parents were shown a marketing communications and a display advert for a child’s toy, while another 100 parents were shown the child’s toy as an interactive augmented reality experience.
(via http://www.realareal.com/research-shows-the-power-of-augmented-reality-as-a-sales-tool )
