An Israeli company is trying to prove that augmented reality can applied in more ways than through video games. iOnRoad is a new mobile application, developed by Picitup, that is “helping smartphone users make smarter driving decisions” by using a phone’s camera and GPS.
When a mobile device is placed on the front wind shield, like a standard GPS device, the iOnRoad’s algorithm detects the driver’s lane and objects in front of it – including the distance between the cars in seconds (meaning, how much time the driver will need to to brake at his current speed in order to avoid collision). If the distance is too close, the system informs the driver.