Hatsune Miku may be a digital construct, but the great thing about Augmented Reality is that we can take digital and 3-D content and breathe life into it by placing it in the physical world. A virtual entity could assume all three dimensions and interact with the real world- and that’s exactly what we did for the beautiful Hatsune Miku in this most recent development for Toyota.
metaio used the junaio Plugin to develop this app for a Toyota, a feature that combines the technology, audience (1.7 Million Downloads) and accessibility of junaio, the most advanced mobile Augmented Reality browser, with the added value of a custom branded white-label application. We were able to use the same superior image recognition technology and tracking algorithm as we use in junaio to integrate this experience directly into Toyota’s mobile app as if it were a white-label application. Even better, the modular structure of the Plugin allows content to be easily and efficiently modified and changed, making the junaio Plugin a great development and branding solution.
Read the full press release here, and be sure to stay posted on all of Hatsune Miku’s exploits in America with Toyota.
(via http://augmentedblog.wordpress.com/2011/09/19/japanese-digital-pop-star-now-dancing-on-tables-in-ar/ )
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