このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.
Mobile = AccessThey will soon surpass PCs as the way to connect tothe Internet. “Gartner says smartphone sales grew more than 50% [in Q12010], accounting for 19% of worldwide device sales compared to the second quarter of 2009” Electronics Weekly, 2010 “Within 5 years the number of users accessing the Net from mobile devices will surpass the number who access it from PCs” Morgan Stanley, 2010
Mobile = ContentThey are becoming the way to consume content. “High-speed broadband Internet access, now in 63.5% of homes, has created a better user experience for “By 2013, video will occupy an watching online videos and nearly a estimated 66% of mobile traffic” quarter of households have Cisco, 2010 smartphones, enabling consumers to “place shift” and watch video wherever they are.... While mobile online video viewing is still fairly limited, year over year growth is notable at 51.2%” Nielsen, 2010
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モバイルの進化に伴い、マーケティング手法も進化 -Mobile Marketing - September 2011 #AR #mobile #intaractive #experience
