このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.
Using the latest technologies to their advantage, Volkswagen implemented what could be considered as THE out-of-home campaign of 2011.
The use of augmented reality allows viewers to not only view, but engage and interact with the campaign as well.
Try it yourself! Download the FREE iPhone/iPad app @ vwjuicedup.ca and point your camera at the screen.Music Credit: "Saturday Night" by Johnny Major (www.johnnymajor.com)