Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

マクドナルドは先進的なプロモーションを率先して実施する企業の一つだ。その企業が拡張現実の効果を良いと評価し、今後もその効果を期待している。

MUMBAI: McDonald's recently introduced a new dessert McFlurry in India, a global icon for the brand. While the product launch is not the big news, the interesting thing about McFlurry is the use of augmented reality (AR) for promoting the brand on digital media. 

"McDonald's was not much into digital earlier, so when we decided to enter the space we decided to do things differently. We had to speak a new language and to do something that could link globally," explains Rajdeep Chatterjee, marketing head, McDonald's (North & East). 

AR helps give the user a combined experience of the virtual world and real world. The AR initiative has been rolled out by McDonald's in the North & East region only and Chatterjee says the response has been very positive. So how does AR works? In this case within a McDonald's store, a McDonald's employee can shoot any customer in the store and load this recording onto a TV screen within the store.