Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

未来の商品販売は、拡張現実の技術が大きく変えてしまうかもしれない。拡張現実で有名な英国の企業の１つHolition では、すでにその実用化を実現している。

Yesterday I went to visit the offices of Holition in London to discover more about the 3D software, described as augmented reality, and its application for retail jewellers. Now I’m not an IT geek by any stretch of the imagination, but I was blown away by the creativity and the possibilities that this software can give to retailers.

Holition has worked with the likes of Boucheron, De Beers and Tissot. What they can do is to offer customers the chance to virtually try on a ring or a watch online using Holition’s groundbreaking technology. This can be used on a website, in a shop and even as a window display. The jewellery is displayed with movement and sparkle (a lot of work has gone into making diamonds appear to sparkle and allowing jewellery like earrings to move and swing as they would in the flesh after working with De Beers Forevermark and US diamond brand Tacori).

In the basement of the offices, which are part of a bigger 3D business group, I was shown examples of the technology, from films on standard 3D televisions, through to really high definition 3D technology (you still have to wear glasses and look through a large box like screen, but the resulting images are startling clear – a short fashion clip, filmed by Rankin, makes you want to reach out and touch the fur on the clothes, it is so true to life) and even screens that show 3D films without the need to wear glasses at all.

If you are interested in being part of this groundbreaking project, you have up until October 28 to apply. The 10 selected will be on a first-come-first-served basis. Those interested should contact Lynne Murray at Holition on 020 7377 9659 or at lynne.murray@holition.com.

For examples of the kind of 3D experience you can bring to your customers, take a look at the links below.

http://www.holition.com – click on the showreel on the home page for a video taste of augmented reality

FOREVERMARK: DeBeers; http://www.forevermarkdiamond.com/global/virtual-try-on

http://www.holition.com/portfolio/forevermark/

BOUCHERON: Gucci Group: www.myboucheron.com <http://www.myboucheron.com/>

http://www.holition.com/portfolio/boucheron/

TISSOT; Swatch Group; www.tissot.ch/reality <http://www.tissot.ch/reality>

http://www.holition.com/portfolio/tissot/

TACORI; http://www.tacori.com/tryiton

http://www.holition.com/portfolio/tacori/

(via & more http://cmj-media.com/sarah-carpin/the-future-of-retail-looks-3d-to-me/) by Sarah Carpin on OCTOBER 5, 2011 in UNCATEGORIZED