Many museums have started incorporating digital and interactive elements to offer visitors more enlightening and engaging experiences. Mashable.com reported on how these cultural institutions are going high tech to create heightened viewing experiences.
The Smithsonian in Washington, D.C. is regarded as a pioneer for its innovative interactive initiatives. It has created a wide variety of websites and mobile apps that allow people to have greater interaction and content as they explore the details of exhibits, as well as experience the museum from remote locations. Other apps provide audio tours in multiple languages, exciting gaming experiences, and social media communication. The Smithsonian also has several augmented reality apps and visual recognition apps in development that would provide an enhanced viewing experience and additional content to visitors via their mobile phones.
According to Nancy Proctor, head of mobile strategy and initiatives at the Smithsonian, the networked nature of mobile today makes it a social media platform and those mobile conversations help make the museum and its messages more sustainable.
(via & more http://www.mdgadvertising.com/blog/how-tech-is-changing-the-museum-experience/)
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