Ocean Outdoor CEO Tim Bleakley will announce the winners of his company’s annual The Art of Outdoor competition at London’s IMAX this morning. It celebrates pioneering agencies and brands that are pushing the creative boundaries of the digital out of home landscape.
Cereal brand Jordans (agency: Grey London) has been voted overall winner for Hedgerow Home – an augmented reality wildlife game which aligns Jordans with ethical farming and the protection of the British countryside.
(via http://www.avinteractive.co.uk/top-story/35433/jordans-scoops-dooh-crown?doing_wp_cron)