It’s been on the drawing boards for years and now the BMW Group is taking the wraps off of what has been highly conceptual work. Augmented reality has been on iPhones since 2008 but the technology has the potential to be much more of a watershed change in the way we drive and interact with technology. Will it come to MINI? As we’ve seen over the years, everything developed in the labs in Munich that sees the light of day in high-end BMWs eventually makes it across the model ranges. When? Think the next decade rather than next year. But before we get to that, lets take a look back.
In 2004, the BMW Group was the first automotive manufacturer to bring out a colour Head-Up Display which projected driving-related information directly in the driver’s line of sight. In early 2011 the latest generation of this system was introduced, featuring full-colour graphics. But already the BMW researchers and developers are working on a new milestone in this technology which will see the Head-Up Display acquiring “contact analogue” functionality. This is a technique whereby virtual “markings” are superimposed on real objects in the external environment, so that navigation information or information from the driver assistance systems can be displayed at exactly the right points on the driver’s view of the road scene. Navigation instructions can be blended into the road, and vehicles or safety-relevant objects can be highlighted or marked in context.
(via http://www.motoringfile.com/2011/10/12/bmw-group-developing-augmented-reality-windshield-displays/)
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