As Nirvana's seminal album Nevermind celebrates its 20th anniversary with a digitally re-mastered re-release, Universal Music approached Aurasma with an innovative idea to transform worldwide campaign for the launch of the album.
Wherever in the world the new album cover or posters advertising its release appear, Aurasma unlocks a trailer featuring a medley of Nirvana's greatest hits that feature on the album including Smells like Teen Spirit, In Bloom and Lithium '.
Touching the screen then opens up a splash page with further information on the album's re-release, as well as the chance to download it from the iTunes Store or order it from a variety of outlets including Amazon, hmv.com, play.com and the Universal Store.
Media agency Brave was looking for a unique way to bring its client Panasonic's Summer 2011 campaign for the new Lumix G3 camera to life, while at the same time as driving online sales.
(via YouTube by AurasmaLite )
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