Macy’s (NYSE:M) today announced the launch of “Believe,” the retailer’s annual national holiday effort to support the Make-A-Wish Foundation. Building on the campaign’s unprecedented success collecting more than four million letters in the first three years, Macy’s will again ask customers to mail their letters to Santa at Macy’s to benefit the Make-A-Wish Foundation. New this year, customers mailing their letters at Macy’s “Believe Stations” in-store can take photos with the campaign’s animated stars, Virginia, Ollie and their friends through the magic of Macy’s and augmented reality technology. Additional efforts include Macy’s Celebrity Tree Auction to benefit the Make-A-Wish Foundation, sending Santa on the road for the National Santa Tour and celebrating the campaign’s annual National Believe Day on Dec. 9. Macy’s Believe campaign kicks off the first Sunday in November.
“Macy’s Believe campaign has become a beloved holiday tradition for our customers nationwide,” said Martine Reardon, Macy’s executive vice president of marketing. “With their help, we collected more than a million letters last year and donated more than a million dollars for the Make-A-Wish Foundation. This year, we hope to inspire even more goodwill and generosity by building on traditions we’ve created in previous seasons and introducing exciting new elements that will make believing all the more fun and interactive for our customers and their families.”
“Macy’s and its customers play an important role in helping the Make-A-Wish Foundation grant wishes that make lives better for wish kids, families and communities across the country,” said David Williams, president and CEO of the Make-A-Wish Foundation of America. “Every year, the Macy’s Believe campaign offers an assortment of ways for people to celebrate the holidays, give to loved ones, and help create life-changing experiences for kids with life-threatening medical conditions in their communities.”
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