(via YouTube by ARworksReality )ARworks has developed an integrated, multiplatform smartphone Augmented Reality (AR) application for the launch campaign of the new Audi Q3 SUV, containing a 3D external and a 360 degree internal view of the car.
The app can be launched with a QR code appearing on a full page ad in more then 10 magazines within the 2 months of the campaign. Apart from the AR content, the mobile solution contains a photo gallery, integrated video clips, interviews with key designers, a prize draw and a form to ask for more information -- like a fully functional microsite.
The application can be launched with the QR code on this link :
http://www.arworks.eu/AudiQ3QRCode.pdf
and the print ad can be reached on this link:
http://www.arworks.eu/AudiQ3PrintAd.pdf