Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

Augmented Reality Scavenger Hunt Gives Fans A Chance to Win Designer Vinyl Toys by Renowned Artists Including Gary Baseman, Frank Kozik, Erick Scarecrow, Louise Evans and Luke Chueh

New York, NY. – November 10, 2011 – GoldRun a leader in augmented reality marketing programs, has partnered with <>, the world’s premier source for designer toys, to create the world’s first augmented reality scavenger hunt of a curated collection of coveted designer toys, representing the work of 30 acclaimed artists. Launching November 10, fans can participate by downloading the free GoldRun app and following the” GoldRun X Clutter Magazine Designer Toy Run” to participate.

Through GoldRun, users will see virtual representations of real Designer Toys, which they can capture to gain points and compete against each other to win the real toys. This groundbreaking campaign will bring together the sculptural world of designer toys and their tight-knit, international fanbase to a global audience through cutting-edge mobile technology. “AR technology is creating a paradigm shift from a world of search to a world of discovery. Now, an international artist and collector community can engage on a level never before possible, changing the landscape for how art is consumed as collectibles, both in the virtual and real worlds,” says Vivian Rosenthal, CEO and Founder of GoldRun.

The GoldRun X Clutter Magazine Designer Toy Run will consist of three different types of runs all varying in geographic scope to maximize community gameplay: first, a globally available hunt; second, a city-specific hunt available in New York, London, San Francisco, and Chicago; and third, a location-specific hunt that will be deployed within 3 high-traffic locations throughout the 4 available cities. Running over the course of 6 weeks, the toys will be rotated twice a week in the GoldRun app to optimize exposure for all 30 artists in participation and provide a well diverse selection of collectibles for those playing.

All players are encouraged to share photos over Facebook and Twitter for a chance to win the toy of their choice. Competing against each other across the leaderboard, the players with the most points win actual designer toys. With a selection of over 250 toys, there is a wealth of prizes to be had for the seasoned Designer Toy collector or the budding fan.

Capture Runaway Designer Toys (Available Location-Specific Run) 24 designer toys have escaped their blister-packed, bubble-wrapped confines and are wreaking havoc in New York, Chicago, San Francisco, and London! These playful runaways are scattered in 3 specific real-world locations in each city, and it is up to the player to recapture the artist’s offspring. By following the pin drop on the featured map within the app and snapping photos of virtual objects, players ‘capture’ the toys before they can cause even more ruckus.

Two runaways will remain within three areas of each city for a total of three weeks each. Thus giving a player present in one city a total of six chances to win among a selection of the most exclusive Designer Toy prizes available in the six week long campaign.
Feed the Toy Ego (Available Global Run + City-Specific Run)

(via http://www.realareal.com/goldrun-x-clutter-magazine-designer-toy-run)