Tesco expects to run the trials to the end of the year, with weekly checks on how it is going. The in-store programme uses the same augmented reality tool provided on Tesco's website, with the technology provided by Kishino.
The UK’s largest supermarket chain has started a trial of augmented reality technology in its stores, aiming to bring certain products to life and save on shelf space. From today shoppers will be able to hold a Tesco Direct catalogue or a product key up to webcams in the supermarket aisles, and generate life-size 3D projections of products to learn about their specifications before making a purchase.
