(via YouTube by TImmersion07)The concept, inspired by its product’s fun TV Commercial, expresses the excitement and freedom of thetelecommunication world in a fun and happy way. AR&Co developed an augmented reality program using giant screen at one of the mall in Jakarta. The unique concept is that anyone can dance with an avatar or virtual character of XL Axiata’s artist. This brings to life the connection between the character and audiences ‘live’ or in real time.