このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.
This is an interesting demonstration. 3D model of Mercedes displayed with AR is pursued by the eye tracking. Understanding where to be seen will become the effect measurement of new AR.
Mobile Eye Tracking on iPad, by Matchic Labs. Interaction analysis on augmented reality advertising aa (Mercedes-Benz C class). Eye-tracking in true mobile situation, combined with brainwave patterns www.matchic.com