Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

So in researching a project for another class I came across this new technology being developed by Qualcomm called Vuforia. It is an augmented reality interface that allows you to use a camera on your phone or another device to look at an object and get real time instruction on how to use said object. One of the employees likened it to Google Maps turn by turn directions but for real life applications. The applications of this technology would be endless. It could be used to give after effects tutorials as one example. I am definitely interested in the interface though. In the video they point the phone at a desk phone and get taught how to make a conference call. The software recognizes the phone and highlights the buttons you need to press in order for it to work. This could be produced for larger scale things in the future and the possibilities are endless.