From January 7th to the 14th, a Ukrainian TV station launched a new promotion "A Happy New Year Ukraine" in public locations throughout 3 different cities in order to familiarize with their audience and potential viewers.
1+1 Concept installed animated promos in the cities shopping malls; cheery playful snowmen taking part in holiday festivities and games. All of the chosen images were viewed on plasma screens where shoppers could not only watch but physically interact.
Whether it was drawing on the screen, racing to catch fish, or decorating a Christmas tree, all shoppers took home a complementary photo and a memorable virtual experience of the Augmented Reality snowmen display.
(via YouTube by TImmersion07 )