The 11th annual LEGO World Fair was held in Copenhagen, Denmark over the weekend and Siemens PLM was there to demonstrate tools that Lego plans to use to manage the digital world. Going beyond the physical brick and into augmented reality, video games and mobile applications, Lego is using NX and Teamcenter software to design, control and manage the data that is needed to create new products. More than 40,000 people who attended the show were able to see the technology first hand, which is the result of a 20 year partnership with Lego.
Being National Engineers Week in the U.S., it's important to note that having future engineers see this technology first hand is helping to inspire the builders of tomorrow.
(via YouTube by SiemensPLM )
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